Gisele Bündchen, the Brazilian supermodel who became a household name, has not only redefined the fashion industry but also amassed a fortune that places her among the richest models in the world.
With a net worth of $400 million, Gisele’s wealth comes from her extensive career, lucrative endorsements, savvy real estate investments, and more.
In this blog post, we’ll explore the factors contributing to Gisele Bündchen’s net worth, her salary, career milestones, personal life, and business ventures, offering you a comprehensive look at how she built her empire.
What Is Gisele Bündchen’s Net Worth?
Gisele Bündchen’s net worth is estimated to be an astounding $400 million as of 2025.
This impressive fortune is a result of her successful modeling career, multiple business ventures, endorsements, and real estate investments.
Known as one of the highest-paid models of all time, Gisele’s financial trajectory showcases her ability to leverage her fame into lucrative deals and investments.
Her annual salary fluctuates, but on average, it’s reported to be around $40 million—a combination of her work as a model, businesswoman, and philanthropist.
Let’s break down the components that have contributed to her net worth and salary over the years.
Modeling Career and Earnings
Gisele’s career in fashion took off in the late 1990s, and by the early 2000s, she was one of the top supermodels in the world.
She became the face of Victoria’s Secret, a fashion brand that propelled her into global stardom.
Her ability to secure multi-million-dollar deals with top designers like Dolce & Gabbana, Valentino, Chanel, and Alexander McQueen helped her secure her place as one of the most successful models in history.
Her Victoria’s Secret contract, which lasted for over 10 years, is one of the key reasons behind her massive fortune.
At its peak, Gisele was earning millions from this deal alone, and she became the Brazilian bombshell that other brands were eager to partner with.
Alongside Candice Swanepoel, Alessandra Ambrosio, and Ana Beatriz Barros, Gisele helped solidify Brazil’s dominance in the fashion industry.
Endorsements and Royalties
Gisele’s earnings didn’t stop with runway shows and magazine covers. She was also highly sought after for endorsements and royalties.
Her campaigns for global brands such as Chanel No. 5 perfume, Gucci, and Versace added significant value to her salary.
Gisele’s Chanel No. 5 campaign, in particular, became one of the most iconic perfume commercials of all time, boosting her financial standing considerably.
Other major endorsement deals came from brands like Louis Vuitton, Pantene, and H&M, to name a few.
These long-term collaborations allowed her to generate a substantial portion of her income, securing her spot as one of the highest-earning supermodels in the world.
Gisele Bündchen’s Salary and Business Ventures
It’s no secret that Gisele Bündchen’s salary from modeling has been consistently high throughout her career.
However, she hasn’t relied solely on modeling for her income. Over the years, she’s branched out into various business ventures that contribute to her net worth.
Gisele’s Flip-Flop Line
In addition to her work with Victoria’s Secret, Gisele launched a successful flip-flop line that gained massive popularity, especially in Brazil.
Her footwear line, Ipanema by Gisele, became one of the most sought-after products in the fashion world.
This business venture alone brought in millions of dollars, adding another lucrative stream of income to her portfolio.
Gisele’s Real Estate Investments
One of the most notable contributors to her net worth is her savvy approach to real estate investments.
Over the years, Gisele has purchased several high-end properties in Brookline, Massachusetts, Brentwood, Los Angeles, and Indian Creek Island in Miami.
Indian Creek Island, often referred to as the Billionaire Bunker, is home to some of the wealthiest individuals in the world. Tom Brady, her former husband and NFL quarterback, also shared in these real estate holdings.
The couple’s combined property portfolio is worth millions, with their Miami mansion and other properties in the exclusive Yellowstone Club in Montana offering a glimpse into their luxurious lifestyle.
In fact, Gisele sold her Brentwood mansion to Dr. Dre, an example of her ability to make strategic real estate moves.
Additionally, Gisele and Tom Brady’s real estate properties in exclusive areas like Indian Creek Island continue to grow in value, further increasing her wealth.
Gisele Bündchen’s Personal Life and Divorce
While Gisele’s professional life has been well-documented, her personal life has also played a significant role in her financial journey.
Her marriage to Tom Brady, one of the most successful athletes in history, led to a high-profile and public union that kept them in the spotlight.
Divorce and Financial Impact
In 2022, Gisele and Tom Brady announced their divorce, which raised questions about how it would impact their individual wealth.
Despite the separation, Gisele continues to thrive financially. The divorce settlement was amicable, and both parties remained successful in their respective careers.
Gisele retains ownership of many of their properties and continues to make strategic financial decisions that have ensured her wealth remains intact.
Gisele’s Philanthropy and Humanitarian Causes
Another aspect of Gisele’s life that cannot be overlooked is her dedication to humanitarian causes.
Throughout her career, Gisele has used her platform to raise awareness for environmental issues, particularly reforestation and conservation.
She’s been a vocal supporter of the United Nations Environment Programme and the Zero Hunger campaign, demonstrating that her influence extends beyond the world of fashion.
Her work with St. Jude Children’s Hospital and other charitable organizations has also helped cement her legacy as more than just a supermodel—she’s a humanitarian who is committed to making a positive impact on the world.
FTX Collapse: Gisele’s Involvement and Financial Fallout
Gisele’s wealth has not been immune to the fluctuations of the financial world, as evidenced by her involvement with the now-infamous FTX cryptocurrency exchange.
Gisele, along with Tom Brady, became an early investor in FTX, drawn by the promise of high returns from the booming cryptocurrency market.
However, the collapse of FTX, led by Sam Bankman-Fried, left many investors in financial turmoil.
Gisele and Tom Brady, who had heavily promoted the exchange, faced significant scrutiny as a result.
Despite the fall of FTX, Gisele’s other ventures and assets have allowed her to weather the storm.
The FTX collapse may have had a temporary financial impact on Gisele, but her diversified portfolio of real estate investments, business ventures, and endorsement deals has ensured that she remains financially secure.
Gisele’s Legacy as a Supermodel and Businesswoman
Gisele Bündchen’s legacy as a supermodel is firmly established.
She revolutionized the industry, becoming a role model for supermodels such as Irina Shayk and Candice Swanepoel.
Her ability to transition from runway shows to global campaigns, while also building a brand that extends far beyond modeling, has set a new standard in the industry.
Today, Gisele continues to influence the worlds of fashion and business.
Her financial success is not only a testament to her hard work as a model but also her acumen as a businesswoman.
She has proven that a supermodel can transition into multiple industries and build a lasting legacy.
Conclusion
Gisele Bündchen’s net worth of $400 million is a reflection of her extraordinary career, intelligent investments, and savvy business ventures.
Her salary of $40 million is a combination of high-paying modeling contracts, endorsements, and successful business ventures like her flip-flop line and real estate investments.
From her iconic Victoria’s Secret campaigns to her Chanel No. 5 perfume ads, Gisele has proven herself to be much more than a Brazilian supermodel—she’s a true fashion icon, businesswoman, and humanitarian.
As her net worth continues to grow, Gisele’s story remains an inspiring one.
Whether through her modeling career, her real estate investments, or her humanitarian causes, Gisele Bündchen exemplifies how to turn fame into a lasting and diversified fortune.
